Pop-up event Strategy

Story of our Strategy

Alpha Industries and Rick Owens's collaboration is where high fashion meets streetwear. This collab will bring more consumers and new eyes to both brands and enhance their identities. With Rick Owens's highly detailed and structured design and alpha industries' cool and comfy aesthetic, we can create a new vibe for individuals that need a safe haven in between these two brands. Both brands can collide and influence more fresh styles for consumers to purchase, taking the next level to the world of comfy urban wear and consistent impact.

Sharing the event on all social media platforms
Inviting influencers and new upcoming influencers during the event
Q&A with consumers to ask questions about the collaboration
In store-front space (Soho) with abstract and minimalist art mix w/ the garments being placed there to be sold
Any unknown/upcoming creative designers showcase their talents for the community (as there is no specific lineup)

Sections during the event where there is…

Rick x Alpha Cafe
Bringing clothes to customized
Backdrops/photo booths
Make-up
Vending machines (w/recent accessories)
An activity to win original pieces of the collaborated brands(trivia & quiz questions)
Doodle area