Influencers

Influencer Brief

Alpha Industries took off in 1965 when they were awarded a contract for the U.S Army’s M-65 Field Coats. From there they continued to grow as a company to create well crafted outerwear. The company has flourished and developed its products to match the style of society at the time. 
Our Rick Owens x Alpha Industries collaboration, the Couturic Nightmare, is a collaboration bringing together luxury and streetwear fashion. As influencers for this collaboration, we want you to show how you can wear our clothes in everyday life, as well as for a more dressed up event. We want your audiences to feel influenced into buying our products for their everyday use. For this collaboration we want to reach a range of audiences from teens, college students to adults. 

To effectively influence your audiences, we aim for our influencers to post content on:

• Instagram

• Tik Tok

Content ranging from: 

• Instagram posts

• Instagram stories

• Instagram reels

• Tik Toks

The types of videos we are looking for from our influencers are:
Day in the Life videos wearing the collaboration pieces
Unboxing the pieces of the collaboration
Styling pieces from the collaboration with their own wardrobe

The content you create is ultimately up to your personal creativity, keeping it authentic to yourself so your audience will still enjoy the content including our pieces! When posting the content, we would like you to use the #rickowensxalpha, #couturicnightmare hashtag and also include the link to our website.