Company Financials:  Rick Owens is a privately owned luxury brand that is estimated to be worth up to $140 million.

​

Although both brands are vastly different, they both bring a unique target audience that help mesh this collaboration perfectly.

​

At first glance, Rick Owens may seem like an intimidating brand with a high price point. In reality, it's a very diverse brand. Rick pulls many of it's aesthetics from grunge and metal music, and more recently hip-hop.

​

The brand is inviting to all walks of life which is something that other fashion houses may struggle with, or right out ignore, and this is why Rick Owens is a great candidate for a collaboration with Alpha Industries.

​

A collaboration with Alpha and Rick closes the gap that's between streetwear and luxury fashion and it enables all walks of life to partake in this collaboration, and not just to those who can afford the collection.

​